First Pacific Rim footage offers a glimpse of a Kaiju attack on San Francisco

Last week it seemed we'd seen our first footage from filmmaker Guillermo del Toro's upcoming giant monster movie Pacific Rim via a promotional video for del Toro's VFX company Mirada. While that ultimately proved to be a false alarm, the film's viral marketing campaign has now stepped into gear with the release of a faux news report containing footage of a Kaiju attack on San Francisco.

A homage to Japanese 'kaiju' movies, Pacific Rim sees mankind threatened by a legion of monstrous creatures, leading to a war that costs millions of lives. To combat the threat of the Kaiju, special weapons are constructed - giant robots known as Jaegers - which are controlled by two human pilots. On the verge of defeat, the fate of humanity rests on the shoulders of two unlikely heroes, a washed up former pilot (Charlie Hunnam; Sons of Anarchy) and a rookie (Rinko Kikuchi; The Brothers Bloom), who team up to pilot a legendary Jaeger in one final stand against the Kaiju.

Here's the kaiju attack viral video, followed by the schematics for a 'Gipsy Danger' model Jaeger released via Wired:




Pacific Rim also features Idris Elba (Prometheus), Rinko Kikuchi (The Brothers Bloom), Charlie Day (Horrible Bosses) and Ron Perlman (Hellboy) and is due to hit cinemas on July 12th, 2013.