Watch the new Robocop 'Drive Sober' promo

Jose Padilha's RoboCop remake will be released in cinemas this February, but until then, it's titular star (played by The Killing's Joel Kinnaman) has appeared in a public service announcement for 'Drive Sober or Get Pulled Over' (and then presumably blown to bits), which is "paid for by the National Highway Traffic Safety Administration." Because nothing says road safety like a part-man, part-machine action film protagonist. Watch the PSA after the movie's official synopsis....

"In RoboCop, the year is 2029 and multinational conglomerate OmniCorp is at the center of robot technology. Their drones are winning American wars around the globe and now they want to bring this technology to the home front. Alex Murphy is a loving husband, father and good cop doing his best to stem the tide of crime and corruption in Detroit. After he is critically injured in the line of duty, OmniCorp utilizes their remarkable science of robotics to save Alex’s life. He returns to the streets of his beloved city with amazing new abilities, but with issues a regular man has never had to face before."




Hopefully we'll get more of these movie/PSA team-ups in the future. AJohn McClane video on protective footwear, maybe. Or a G.I. Joe: Retaliation advert warning against abseiling ninjas.

Kinnaman is joined in the cast of RoboCop by Gary Oldman (The Dark Knight Rises), Samuel L. Jackson (The Avengers), Michael Keaton (Batman), Abbie Cornish (Sucker Punch), Jay Baruchel (Knocked Up), Aimee Garcia (Dexter), Michael K. Williams (The Wire), Jennifer Ehle (Zero Dark Thirty), Jackie Earle Haley (Watchmen), and Bob Morton himself, Miguel Ferrer (Iron Man 3). 

RoboCop is set for release in the UK on February 7th, and in North America on February 12th.