At the opening of The Future of Storytelling exhibition at the Time Warner Medialab in New York, DC Entertainment President Diane Nelson and Co-Publisher Jim Lee talked about DC2 which allows for adding layers of artwork onto digital comic panels while DC2 Multiverse gives the ability to select characters, storylines, and plot developments resulting in one chapter having a multitude of different story outcomes.
“Since we made the game changing decision to go Same-Day-Digital with the launch of DC Comics – The New 52, we very strategically built our digital business to have the broadest distribution and most extensive Digital-First content line-up, and now we’re at the forefront of innovation,” stated Nelson. “DC2 and DC2 Multiverse leverages technology to make iconic characters like Superman, Wonder Woman, Batman and Green Lantern even more relevant through highly interactive storytelling.
DC2 will commence with Batman ’66 which is inspired by the 1960s television show based on the popular 1960s television show, and Batman: Arkham Origins will introduce DC2 Multiverse by incorporating artwork, action sounds, and the ability to integrate a soundtrack while customizing the storyline.
“Digital comics have proven to be a driving force in attracting new readers, in fact, since the onset of Same-Day-Digital our print and digital sales have both risen by double and triple digits, respectively,” stated Lee. “With Digital-First titles we’ve created a successful formula of pairing comics with other media forms like TV shows and video games. Today’s announcements demonstrate how we can tie innovations that organically fit and enhance comics – for example with Batman: Arkham Origins you can choose the destiny of your character by playing the game and reading the comic.”
To learn more read the official DC Entertainment blog post.
