RealD, the company who provides most cinemas with 3D screens and benefits from a surcharge of the ticket sales, filed its third quarter takings which showed that they lost $4.2 million compared to the net profit of $2.8 million they made in the same quarter last year. With only a years difference, what has changed?
Chairman and CEO of RealD Michael Lewis claimed that the dominance of non-3D blockbusters such as Skyfall and The Twilight Saga: Breaking Dawn - Part 2 attributed to the downturn of their takings.
But it's not all doom and gloom according to Lewis who also said that 3D continues to perform well abroad and their technology is increasing. He also pointed out that the company is escalating its stock-repurchase program and that its strategy, "underscore[s] our confidence in RealD's future growth opportunities".
Well, one person happy to hear this news was critic Mark Kermode who tweeted "Surprise! 2D kicking 3D's butt, apparently."
What do you think of the 3D downturn? Have you been turned off by the quote unquote 3D revolution?